Being from the Clearwater/Tampa Florida area we have shot our share of infomercials. Fortunately we have had the good luck of working for some of the best in the business who are all from here like Billy Mays, Anthony Sullivan, Kevin Harrington, Tony Little, Tom Wise, HSN, RONCO, Bluewater Media and many more. Infomercials have come a long way from the cheesy low budget productions they were back in the 80’s and 90’s. Now there are feature film lengths like fitness shows that really educate the consumer as they show the product for sale and even the short form 2 minute spots implement much more truth in advertising via higher quality claims, testimonials, product video demonstrations and cinematic lifestyle b-roll use cases.